My objective here is to write a piece that helps engineers, developers, logical thinking, technical minded persons that want to reach an audience and make that audience aware of a product or service. I have noticed a trend overtime that has helped me stomach marketing enough to learn and practice it successfully. You can do so by simply systematizing your message.

Instead of an unclear marketing message that seems to be based on nothing obvious, you can use systematizing exercises that ends with a result. As a technically minded person, you believe that there should be a logical path to an end result. This is something that on the surface, doesn’t appear to exist in most marketing messages that we see.

 

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Happy New Year! So I honestly needed to post something to get my creative juices flowing and to ring in the new year. I plan to write more frequently than I last year.

Topics will be focused around:

  • WordPress – The business of WordPress.
  • Stripe – The rise of Stripe as a payment solution.
  • Coaching / Consulting – All things related to coaching businesses.
  • Operations – Remote Teams, Systematizing, Strategy.

As I looked at comments here and my last post I realized that time got the better or me and I have note posted here in some time. As such I felt a brief status of what I have been working on was needed.

wpSaaS.net – Had its best month ever in June 2016!

wpDocs.co – Early 2016 proved to be challenging for this product. Backend products such as this are much harder to market because a lot of companies feel such services (documentation) are not a priority. We spent a considerable amount of time marketing and not developing. After looking at our results and lots of thought, we decided to release a 2.0 of version of this product with only a few specific features and a new sales page. Each should be available prior to months end.

Stripe products – Each of these have steady revenue with good margins. Companion is receiving a highly sought new feature for creating custom forms. A stand alone version of the Manager has been developed and will be available prior to summers end.

Please forward any questions or comments.

Objective: To create a WordPress dashboard widget that will show in the admin section and will display RSS feeds.

The following code – after “// Start Dashboad RSS widget example” and before “// End Dashboad RSS widget example” – can be copied and pasted inside of your plguin file or themes function file.

Explanations:
*Sections of the code preceded by “//” contains explanations of the codes functions.
*wpkb – Each instance of “wpkb” is a customization to each function so that it is not confused by WordPress with other theme or plugins that might be calling the same function in a more generic manner. This is considered a best practice in the WordPress eco system. Eg. “wpkb_custom_dashboard_widgets()” is a better option than “custom_dashboard_widgets()”

// Start Dashboad RSS widget example
add_action(‘wp_dashboard_setup’, ‘wpkb_custom_dashboard_widgets’);

function wpkb_custom_dashboard_widgets() {
global $wp_meta_boxes;

//The second should contain the name that you want to display at the top of your widget. In this example we used “WP Knowledge Base News”
wp_add_dashboard_widget(‘custom_help_widget’, ‘WP Knowledge Base News’, ‘wpkb_dashboard_news’);
}

function wpkb_dashboard_news() {

//This calls and displays the feed
wp_widget_rss_output(array(
‘url’ => ‘http://wpdocs.co/feed/?utm_source=wordpress_org_descpage&utm_medium=link&utm_campaign=wp_knowledge_base’,
‘title’ => ‘wpDocs Blog’,
‘items’ => 3,
‘show_summary’ => 0,
‘show_author’ => 0,
‘show_date’ => 1,
));

//This is an option section that can be used to display text, urls etc. We decided to use a button to visit the main blog source
echo _e(‘

Visit our Blog

‘);
}
// End Dashboad RSS widget example