I first heard of Traction while listening to the Startups for the rest of us Podcast some time back. I have to admit that I did not pay a lot of attention to it at that time. However, more recently, I have been working with a product founder and we were discussing some pretty decent growth that he had seen over the past 12 months or so. By decent I mean +100% in revenue. One of the things that came up repeatedly that he in fact recommended to me was this same book @ http://tractionbook.com/.

As soon as I started listening to this book – I opted for the audio version – I recognized that I’d heard some of the content more than once before. However, I found it very satisfying that there were real life examples / case studies from notable founders to support this content.

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While having a conversation about launching a new product with a mentor, friend and colleague Kevin Logan it dawned on me that I could share my experiences to help not only him but others that may be facing a similar challenge. I specifically recall techniques that I learned from the MicroPreneur academy, Brennan DunnNathan Barry, and of course Amy Hoy just to name a few.

At any rate, here is how I went from no product to $500 in the first hour after releasing my product. The product in this case was an ebook. You may not think of an ebook as a product but it is. Continue reading

gumroad-logo_320x2451Ive always been the type of person to say, why should I use that service when I can build one like it myself. When I heard about Gumroad, I immediately felt that it would be just another online tool for selling digital products. I can be that way some times with all of the noise in the world that often turns out to be no more than junk. If you don’t know what it is, Gumroad is a platform that enables creatives to sell directly to their audience — so that they can make a living doing what they love.

However, this was a bit different because  I had heard about Gumroad from a couple of people who I fell are reliable sources. Rob Walling mentioned it on his podcast during the summer but it wasn’t until I had a conversation with Nathan Barry  that I begin to see how I could use a tool like this. These voices saved me the vetting time that I would generally put forth before dedicating my time to learning to use a tool.

Although I felt pretty confident about the value of Gumroad prior to signing up based on the referrals, I still decided to follow the blog until I needed to use the service. Im glad I did because it gave me the opportunity to really see how it fit into the digital product strategy that I was woking on.

My experience with Gumroad Continue reading